Using eCriteria, businesses can embed databases such as Web data entry and search criteria forms directly inside of an e-mail message to facilitate e-mail marketing campaigns. As a small business, you can request important information from vendors, clients, and team members via email. Furthermore, the recipients of your e-mail can enter the data without first having to go to a website. Due to the convenience of not having to click on a link in the e-mail, loading a Web browser, and going to a website, the rate at which e-mail recipients will take the time to enter data into the form improves considerably. Whenever someone fills out the form, the data gets sent to your eCritera database, where you can manage the information or download to your desktop PC. You can even choose to receive an e-mail notification each time someone posts new information to your database.