March 2003 – Marketers are often slaves to their tech teams, whose enthusiasm for new marketing projects is directly related to their current caffeine levels. The next time you want to start a new project like a customer database or a searchable file of Very Important Clients, consider eCriteria. Here you can create Web-hosted databases in minutes (often from predetermined templates) which can even be integrated with your site. Your database is accessible to all who need it from the Web, so you can all work on one file instead of passing it around from person to person. A complimentary trial is available at the site; basic services start at $4.95 per month. If you're an online Direct Marketer (and who isn't), you owe it to yourself to check this site out.

www.wdfm.com

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